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About Us

Founded in January 2013 by writer and illustrator Emily McDowell, we make products that speak to the human condition with honesty, humor, and heart. Our cards are designed for the relationships we really have, and our mission is to help people connect when they’re not sure what to say. We believe humanity is an endless source of inspiration, and we find it creepily satisfying whenever a customer asks if we've been reading their diary, because it means we're doing something right.

In January of 2018, we joined forces with fellow Southern California-based, women-owned company Knock Knock to become the Who’s There Group: two kick-ass brands under the same roof, united by one very high-maintenance espresso machine.

In January of 2019, we officially changed our name from Emily McDowell Studio to Emily McDowell & Friends, to reflect our expansion into partnerships with other artists and writers. In September of 2020, we shortened it to Em & Friends.

You can find our products online (but duh, you probably knew that), as well as in nearly 2,000 retailers worldwide.


This is our manifesto. Join us in committing to be a better-than-average human.