Naming A Business After Yourself: When Is It A Good Idea?
When I started my business, I tried (but not that hard) to think of a good name. When I didn’t come up with anything I loved (after not that long thinking about it), I decided to just go with my own. “Hey,” I thought, “it worked for Jonathan Adler and Diane von Furstenburg!” I am here to tell you this: I gave myself kind of bad advice. Now that I’m a couple of years into this venture, with the benefit of our old pal hindsight, I now know a lot more about when naming a business after yourself makes sense, and when it might make more sense not to.